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A Big Win for Washington Wine—and for a Few Friends
Photo Credit: Richard Duval - winepix.net Perseverance. Talent. Sticking to your guns. Belief. The guts to go against the grain. Standing up for yourself. It all matters. And if you do it long enough—sometimes amazing things happen. I’m super proud of the latest news involving three longtime friends and collaborators— Alex Stewart , Hal Iverson , and Jesse Schmidt . They’re the winemakers behind the 2022 Tenor La Reyna Blanca Vineyard Chardonnay, which just made Washington

Jim Drake
Jul 251 min read


Harnessing the Power of Design — and a Chance to Win a Free Adobe Express License
As a designer and web strategist who’s worked across dozens of industries—from wineries to ecomm brands—I’ve seen firsthand how good design isn’t just pretty pictures and decoration. It is strategy.

Jim Drake
Jul 34 min read


Escaping the Promotions Folder: Getting Your Email Blasts into Gmail’s Primary Tab (Without Losing Your Personality)
You carefully craft the perfect email blast — the new release is dialed in, the subscribers are waiting, and you hit send. But then… crickets. Why? Because Gmail quietly escorted your masterpiece straight into the Promotions tab — that lonely corner of the inbox where marketing emails go to die. The worst part? These aren’t strangers. These are your people — wine club members, customers, loyal fans, subscribers who asked to hear from you. They want your updates! And yet, Gm

Jim Drake
Apr 234 min read


Partner Feature: Richard Duval of Winepix.net
Photo Credit: Richard Duval - winepix.net What is pure gold in the wine business? (Actually, any business.) Partners. Trustworthy, long-term partners — and even better if they ooze talent! Richard Duval of Winepix.net and I have worked together for almost three decades, and I’ve had the privilege of using his images on more websites and collateral pieces than I can count. Beyond being a talented photographer, Richard is a massive supporter of the Washington wine industry. H

Jim Drake
Jan 141 min read
Uncorking Ecommerce: Solutions for Highly Desirable Brands
Tips, strategies, and solutions for eCommerce success
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