One of the easiest mistakes to make in the wine world is assuming a tasting room works like a retail store.  On the surface, it kind of does. There’s a counter. There’s inventory. There are transactions and reports.  But once you spend any real time in a tasting room, the differences become obvious. 

Why most system problems aren’t caused by software, but by structure — with lessons from ecommerce and winery operations.

Photo Credit: Richard Duval - winepix.net Perseverance. Talent. Sticking to your guns. Belief. The guts to go against the grain. Standing up for yourself. It all matters. And if you do it long enough—sometimes amazing things happen. I’m super proud of the latest news involving three longtime friends and collaborators— Alex Stewart , Hal Iverson , and Jesse Schmidt . They’re the winemakers behind the 2022 Tenor La Reyna Blanca Vineyard Chardonnay, which just made Washington