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What Actually Changes When a Winery Moves to Shopify POS?
What Actually Changes When a Winery Moves to Shopify POS? When a winery switches to Shopify POS, they think they’re changing software. What they’re actually changing is workflow.
Over the past several weeks, I’ve been documenting what this transition looks like here in Washington, in real tasting rooms with real staff and real inventory. If you’re evaluating a move to Shopify POS, here’s what actually changes, and what doesn’t.

Jim Drake
Mar 53 min read


Opening a Winery Tasting Room? Here’s What You Actually Learn on Day One.
I recently spent the day with Florence Cellars as they opened their tasting room in the heart of downtown Woodinville’s wine country.
First, congratulations to their team! The space looks great. The turnout was fantastic. It was one of those days where you could feel the energy in the room and it couldn’t have been more exciting.

Jim Drake
Feb 262 min read


Harnessing the Power of Design — and a Chance to Win a Free Adobe Express License
As a designer and web strategist who’s worked across dozens of industries—from wineries to ecomm brands—I’ve seen firsthand how good design isn’t just pretty pictures and decoration. It is strategy.

Jim Drake
Jul 3, 20254 min read


Partner Feature: Richard Duval of Winepix.net
Photo Credit: Richard Duval - winepix.net What is pure gold in the wine business? (Actually, any business.) Partners. Trustworthy, long-term partners — and even better if they ooze talent! Richard Duval of Winepix.net and I have worked together for almost three decades, and I’ve had the privilege of using his images on more websites and collateral pieces than I can count. Beyond being a talented photographer, Richard is a massive supporter of the Washington wine industry. H

Jim Drake
Jan 14, 20251 min read
Uncorking Ecommerce: Solutions for Highly Desirable Brands
Tips, strategies, and solutions for eCommerce success
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