You carefully craft the perfect email blast — the new release is dialed in, the subscribers are waiting, and you hit send. But then… crickets. Why? Because Gmail quietly escorted your masterpiece straight into the Promotions tab — that lonely corner of the inbox where marketing emails go to die. The worst part? These aren’t strangers. These are your people — wine club members, customers, loyal fans, subscribers who asked to hear from you. They want  your updates! And yet, Gm

Photo Credit: Richard Duval - winepix.net What is pure gold in the wine business? (Actually, any business.) Partners.  Trustworthy, long-term partners — and even better if they ooze talent! Richard Duval of Winepix.net and I have worked together for almost three decades, and I’ve had the privilege of using his images on more websites and collateral pieces than I can count. Beyond being a talented photographer, Richard is a massive supporter of the Washington wine industry. H