What Actually Changes When a Winery Moves to Shopify POS? When a winery switches to Shopify POS, they think they’re changing software. What they’re actually changing is workflow. Over the past several weeks, I’ve been documenting what this transition looks like here in Washington, in real tasting rooms with real staff and real inventory. If you’re evaluating a move to Shopify POS, here’s what actually changes, and what doesn’t.

You carefully craft the perfect email blast — the new release is dialed in, the subscribers are waiting, and you hit send. But then… crickets. Why? Because Gmail quietly escorted your masterpiece straight into the Promotions tab — that lonely corner of the inbox where marketing emails go to die. The worst part? These aren’t strangers. These are your people — wine club members, customers, loyal fans, subscribers who asked to hear from you. They want your updates! And yet, Gm

Photo Credit Richard Duval - Winepix.net Welcome! I’m excited to introduce PromoLab's "Uncorking Ecommerce: Solutions for Highly Desirable Brands", a blog focused on eCommerce strategies, Shopify tips , and digital solutions tailored to high-end niches like wineries, highly desirable products, and collectibles. Working across diverse industries—from wine and non-profits to music festivals—has been a rewarding journey , filled with opportunities to solve unique challenges, cre